Order Confirmation Letter
Confirms an order back to the customer.
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Dear Sir / Madam,
Thank you for your order [order no.]. We are pleased to confirm we have accepted it and it is now in progress under our reference [our reference].
Summary: [what was ordered]. We expect to deliver by [date].
Please check the details and tell us within two working days if anything is wrong. We will be in touch again when the order is despatched.
What is an Order Confirmation Letter?
An order confirmation letter is the seller's written acknowledgement of what has been ordered: the items, the quantities, the price, the terms and the date it will arrive. It matters because it is the last cheap moment to catch a mistake. A wrong quantity spotted on a confirmation costs an email; the same error spotted on a delivery note costs a return, a credit note and a customer who now checks everything you send.
Manufacturers and wholesalers send one against every purchase order received. Service businesses send one to confirm a booked engagement, its dates and its scope. Printers confirm artwork specification, stock and finish, because those are the three things customers later say they never approved. Online sellers issue them automatically. Freight forwarders and equipment suppliers use them to lock down the details that determine cost: incoterms, delivery point, packaging, and who is responsible for clearing customs. In every case the confirmation is written for the person who will check it against their own paperwork.
Whether a confirmation counts as acceptance of the buyer's order or as a fresh counter-offer is a genuine legal question with different answers in different places. Sales of goods in the United States are affected by the Uniform Commercial Code's rules on additional and differing terms; English common law approaches the same problem through the last-shot doctrine; the CISG governs many cross-border sales unless the parties exclude it; India applies its own contract and sale of goods legislation. Consumer confirmations in the EU and UK also carry mandatory information duties. Take the point to an adviser where the sums justify it.
A confirmation is not an invoice. It does not demand payment, it usually carries no tax number and it is not the document your customer's finance team will pay against, so sending one instead of an invoice delays your own cash. It is not a delivery guarantee either — a stated date is a plan, and any liability for missing it comes from the contract, not from the confirmation. And where your terms and the buyer's terms conflict, the confirmation does not silently resolve that conflict in your favour.
What to put in an Order Confirmation Letter
These are the details this template asks for. Anything left blank is marked in red on the preview so you can see what is still missing.
| Field | What goes in it |
|---|---|
| Business name | For example: Barton Supply Co. |
| Your address | For example: Unit 7, Barton Road, Columbus, OH 43212 |
| Customer name | For example: Halliwell Interiors Inc. |
| Customer address | For example: 44 High Street, Columbus, OH 43215 |
| Sales order no. | For example: SO-2026-0455 |
| Order no. | For example: SO-2026-0455 |
| Required by | Free text |
| What was ordered | For example: 12 oak veneer panels 2400x1200 and 40 brass fixing kits, delivered to your Columbus site. |
| Issued to (full name) | For example: James Whitfield |
| Their address | For example: 588 Kinnear Road, Columbus, OH 43212 |
How to write an Order Confirmation Letter
Repeat the order back line by line
Do not summarise. Reproduce every line with the buyer's own part number alongside yours, the quantity, the unit of measure and the unit price. Buyers check confirmations by laying them next to their purchase order, so anything you condense they cannot verify. Where a substitution has been made because an item is discontinued, put it on its own line and flag it rather than swapping it in silently.
State the total including tax, carriage and currency
Give the net total, the tax treatment, the carriage charge and the currency in full — ‘USD 4,180.00’, not ‘4,180’. Cross-border orders go wrong on all three: a buyer expecting a delivered price receives an ex-works one, or budgets in the wrong currency. If tax status depends on something the buyer must supply, such as a registration number or an exemption certificate, say so here rather than at invoicing.
Give a date you can actually hit
Distinguish dispatch from delivery, and say which one your date refers to. Build in the lead time you really have, not the one the customer wanted, because a confirmation that repeats an optimistic request converts your problem into a broken promise. If part of the order ships later, split the lines and confirm two dates. A realistic date confirmed now costs far less than an apology in three weeks.
Name the terms and where to read them
Name the terms governing the order and give the buyer a way to read them: a reference number, a URL, or an enclosure. If your terms differ from those printed on the buyer's purchase order, say which you are accepting the order on and do it visibly. Burying a contradiction in small print does not make it go away; it just makes the eventual argument worse.
Name a person to contact about changes
Give a name, a direct line and an internal reference, and state the point after which changes cannot be made without cost — the day the order enters production or picking. Buyers who know the cut-off tend to respect it. Buyers who do not will call on the day of dispatch asking for a change that is now expensive, and treat the refusal as unreasonable.
Common mistakes
- Confirming a price nobody checked against current cost or stock, which either has to be withdrawn or is honoured at a loss on every unit.
- Silently accepting a term from the buyer's purchase order that contradicts your own conditions, leaving you bound to a liability or payment term you never priced for.
- Quoting a delivery date without saying whether it is dispatch or arrival, so the customer plans installation for a day the goods are still on a lorry.
- Leaving currency or tax treatment ambiguous on a cross-border order, which produces an invoice dispute and a delayed payment for an amount neither side disputes in substance.
- Not sending a confirmation at all, so the customer chases for reassurance, and your first written record of the order is the invoice.
Frequently asked questions
Is an order confirmation the same as an invoice?
No. A confirmation acknowledges what has been ordered and what will be supplied; an invoice demands payment and normally has to meet tax content requirements in your jurisdiction. Sending only a confirmation delays payment, because most finance teams will not pay against one. Send the confirmation when you accept the order, and the invoice when your terms say the payment obligation starts.
Is an order confirmation legally binding?
It can be the moment a contract forms, or it can be a counter-offer that the buyer then accepts by taking delivery — and which of those it is depends on the governing law and on how far the terms differ from the buyer's. Because the answer differs by jurisdiction, treat the confirmation as a document worth getting right and take the specific question to a legal adviser where the value warrants it.
What should an order confirmation include?
An order reference and date, the buyer's own purchase order number, each line with quantity and unit price, the total with tax and carriage shown separately, the currency, the delivery address and date, the payment terms, the applicable terms and conditions, and a named contact. For international orders add the incoterm and any customs information the buyer will need.
What if the order confirmation is wrong?
Tell the seller in writing straight away, quoting the confirmation number and identifying the specific line, and ask for a corrected document rather than a verbal assurance. Confirmations are usually generated from the same record that drives picking and invoicing, so an error left uncorrected will follow the order all the way through to the invoice and the delivery note.
Do I need to send an order confirmation for online orders?
Distance selling rules in the EU and UK require sellers to give consumers confirmation of the contract along with specified information, and other jurisdictions have their own e-commerce disclosure rules. Beyond compliance, an automated confirmation cuts support enquiries sharply. Check the current requirements for the markets you sell into, since the list of what must be stated is prescriptive and changes.
This page explains general practice and is not legal advice. Requirements differ between countries and, in some cases, between states — check what applies where the document will be used.